The holidays are quickly approaching, as interior designers, it can be hard to develop a content strategy amid client work on the rise. However, developing a holiday content strategy can be your route to extra income or even booking those months in 2023 that are still open.
Wondering how to create holiday content that will last long after this season? Keep reading for some more tips and tricks!
Layout Your Plan
First and foremost you’ll want to make sure you plan before you take action. This may seem like another tedious task but it is essential to the success of any marketing plan. So, PLAN AHEAD AND PUBLISH EARLY. You’re an interior designer, and your audience is looking for you to bring your expertise on all this decor including how they are to decorate their home in the coming months. Gift guides, branded posts, and even holiday-themed photoshoots are not out of the question when planning your marketing. Keep in mind your ideal client and your brand. How many finances do you have and what holiday marketing techniques match your overall goals? If you are feeling stuck try digging around some of your followers or Instagram pages you are inspired by, and see what they are doing. Inspiration comes in all different forms, even looking at different industries you may find inspiration.
Publish Branded Holiday Content
The start of November is the perfect time to start posting holiday content on your blog and on social media. To make sure your audience keeps track of what you’re posting during the holiday season, add a “Holiday” tab to your Instagram highlights. Once you’ve got your holiday content ready, you can follow this schedule:
Thanksgiving Dining Room Design (early-mid November)
Curated Gift Guides (Mid November)
Christmas Decorating Tips (Mid-Late November)
Christmas Home Tours (Early-December 1st)
Best of “2022” Content (Mid-Late December)
It’s Not to Late to Think About Affiliate Links and E-Commerce
Holiday content is inspiring but what makes great content is the ability to create an action from the content. Why not let that action be passive income? Affiliate Marketing Platforms like Rewardstyle are essential for interior designers to be able to monetize their content, anything from blog posts to new letters, and especially social media can be monetized. By utilizing affiliate marketing tactics you can help alleviate the time you’ve invested in making all your gorgeous content!
Similarly, you can open up an e-commerce shop, an e-commerce shop can be linked to social media platforms like Instagram and Facebook where you can share on their platforms as well. If you already have an e-commerce shop add a category dedicated to the holiday, “holiday shop”, or “holiday gift guide” to bring in those clients looking for holiday suggestions. If you don’t already utilize e-commerce in your business website and would like to add this functionality, reach out to us about creating an e-commerce shop.
Think About How Your Brand Can Give Back
There are endless ways to give back to either an organization, small business, or individual in need during the holiday season. Let your followers get involved in your brand’s giving back efforts, whether you participate in a toy drive or raise money for a local charity. You never know what positive impact your outreach may have on your audience, and they will love learning about the issues that are important to you.
As part of Lauren Ashley Design’s annual holiday content, we create Christmas Rendered. The Christmas Rendered decor features small businesses that have been hand-picked for their products. More information is below on this year’s home!
Lauren started her career as an e-designer in college. She transitioned her company into a DVA services business, assisting other designers, architects, and contractors quickly growing a strong clientele. Her heart’s passion is rendering but what makes her DVA business different is marketing strategies. Lauren truly believes in the power of marketing your business as a DVA or interior designer is the way to success. Over recent years, Lauren has become proficient in graphic design tools like Canva and Photoshop and she is ready to share what she has learned with you! She uses these tools daily in her life as a DVA, with her design clients and her personal projects. Helping you build a professional visual presentation to stand apart from the rest is what she lives for.
Lauren holds a Bachelors’s Degree in Interior Design, a Master’s Degree in Visual Communication Design, and beginning her Ph.D. in Strategic Media this summer. With over 5 years under her belt in the E-design industry, she knows what it takes for your graphics and designs to catch the eye of your ideal client. Contact her today for questions or 1:1 training