A rendering is an image that conveys the three-dimensional aspect of a design through two-dimensional media, giving a preview of how the project will look in the future. Contrary to popular belief, rendering is not always a realistic representation of architecture.
Due to its function as a visual communication tool, renderings can have a variety of styles depending on not only the project itself, the targeted audience, and the company or architect responsible for the design.
Rendering by Lauren Ashley Design
We have listed a few examples of different architectural rendering styles and the software used to create them due to the wide variety of visual representations that architectural renderings can provide.
Collages
Concept Collage by 3 Stories
Architecture has long used collages as a form of representation. The technique was originally analog, but it has recently been adapted to digital software. By manipulating scenes from 3D modeling software, photo editing programs, such as Photoshop, add textures, objects, and human figures.
Like an analog collage, the final composition usually includes textures but no shadows or reflections. Viewers can enjoy these narratives that are not so real as they allow them to have a wider variety of experiences.
Hand Rendering or Sketch
Sergei Tikhomirov. interior sketch
Drawings, whether handcrafted or digital, are a natural way to communicate an idea. This ensures that any questions at the job site can be clarified before project execution and during construction.
Over the last few years, software and apps for mobile and tablets have become popular in addition to the reliable paper, pencil, and pen used in freehand drawings. Autodesk Sketchbook, Morpholio Trace, and Paper are some examples.
Photorealistic
As rendering software has improved, images are becoming increasingly similar to photographs of the actual built environment after the project has been completed. Clients and architects alike often appreciate the hyper-realism achieved through lighting, texture, opacity, and reflectivity parameters.
Today, many programs are aimed at photo-realistic renderings, such as V-Ray, Lumion, Corona, Enscape, Twinmotion, 3ds MAX, and Cinema 4D.
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About Me
Lauren started her career as an e-designer in college. She transitioned her company into a DVA services business, assisting other designers, architects, and contractors quickly growing a strong clientele. Her heart’s passion is rendering but what makes her DVA business different is marketing strategies. Lauren truly believes in the power of marketing your business as a DVA or interior designer is the way to success. Over recent years, Lauren has become proficient in graphic design tools like Canva and Photoshop and she is ready to share what she has learned with you! She uses these tools daily in her life as a DVA, with her design clients and her personal projects. Helping you build a professional visual presentation to stand apart from the rest is what she lives for.
Lauren holds a Bachelors’s Degree in Interior Design, a Master’s Degree in Visual Communication Design, and beginning her Ph.D. in Strategic Media this summer. With over 5 years under her belt in the E-design industry, she knows what it takes for your graphics and designs to catch the eye of your ideal client. Contact her today for questions or 1:1 training